Advertiser (Page name) filter
For a given keyword search, you may decide you want to see only ads that belong to a certain Page (advertiser). This is where Advertiser filter comes in handy. You'll find it in the main menu towards the middle of your screen, just under search input section.
Clicking on Advertiser will bring forward the Advertiser filter popup, where you'll be able to type one or more names of the advertiser's page. The system will autocomplete your keywords into Page names that exist in the database.
If two pages share the same name, the name will be listed in the filter only once, but that scenario is rare and might only happen with big brand names with localized pages.
Category filter
The greatest strength of the category filter is the ability to focus on specific niche after you already performed a keyword search. If you were to simply rely on keyword search alone, your search results could get polluted by ads that you didn't intend to search for.
Notice that the category filter can be access in 2 ways. One way is by using the Quick filters menu that you already familiarized yourself with in the Getting started with AdEagle in 5 minutes tutorial. Another is inside the Main menu, where you can also search for page names and our system will autocomplete results for you.
Likes filter
Just as Category filter before, Page Likes filter is also available in both Quick filters menu and Main menu. Let us take a look at how to access it through the Main menu this time.
Look for Page likes button in the Main menu, just below the search bar. While the Page likes filter in Quick menu provides a couple of ranges for number of the likes, the Page likes filter in Main menu allows you to specify any number when defining the range of likes you are interested in.
If you specified range from 5k to 10k, the results will consist of ads run by pages with 5k-10k likes.
Although we update page likes regularly, there may be some inconsistency between page likes number in our database and that of actual live page.
Final remarks
Advertiser, Category and Page likes filters are extremely powerful, if you want to discover new or keep track of competitors. Page likes filter helps you find who the big players are. Just because the page is big, doesn’t mean it is also spending the most on ads. The only reliable way to asses ad spending is with EU Ad Reach filter or with Trending filter measuring engagement growth. Read more about those in our Find trending ads tutorial.
Keep on reading, we got many more filters to cover.